Asia Al Haddadi
Senior Manager at Dubai Holding
Profile summary
Professional & Impactful: Catalyst for Growth | Strategic Thinker | Innovation through Collaboration Bold & Confident: Change Catalyst | Result-Driven | Ideas 💡into action 📲 Creative and Energetic: Creative Catalyst | Pushing Boundaries, Passionate and Problem Solving People Oriented: Catalyst for Connection | EmpoweringTeams | Sparking Transformation Tech and Innovation Focused: Innovation Catalyst | Bridging Tech and Strategy to Create Impact
Career highlights
🔹 Signature Achievements (Impact & Scale): 1- Led transformation of AED 50 bn portfolio across multiple subsidiaries. 2- Delivered 20% operational efficiency improvement through process automation. 3- Implemented data governance model improving reporting accuracy and compliance.
🔹 Leadership & Collaboration: 1- Collaborated with Legal, Finance, and IT to design end-to-end business process frameworks. 2- Mentored cross-functional teams to adopt digital workflows and dashboards.
🔹 Innovation & Transformation: 1- Introduced Salesforce process dashboards and Power BI analytics for decision-making. 2- Designed new customer-care SOPs aligned with PDPL and corporate governance.
🔹 Recognition & Awards: 1- Recipient of “Champion of Change Award 2023” for driving business transformation. 2- Recognized for Leadership Excellence (2016, 2023, 2024 and 2025).
🔹 Strategic Value (Transferable Skills): 1- Skilled in process optimization, data governance, and cross-functional strategy execution. 2- Strong record of transforming operations into measurable, data-driven outcomes.
Key skills
Professional experience
Responsible for process design, standardization, and automation initiatives, with a focus on improving efficiency, compliance, and alignment with DHRE’s strategic objectives.
Ͱ Lead business process optimization and automation initiatives, strengthening operational efficiency and governance. Ͱ Oversee a large-scale receivables portfolio, ensuring financial resilience and sustainable growth. Ͱ Contributed to the successful cross-entity integration and stakeholder alignment across major real estate subsidiaries.
Ͱ Directed bad debt analysis and recovery strategies, advising senior leadership on collections performance. Ͱ Leveraged data-driven forecasting of payment behaviors to inform financial strategy and risk management. Ͱ Led business automation, process redesign, and UAT for receivable workflows, reducing inefficiencies.
Sales Collection Performance Analyst and Project Feasibility – Assistant Manager Ͱ Developed financial models for Sales and Collection performance (FMP and SMP), Ͱ Benchmark project pricing strategies, and improve collection strategy to maximize economic returns on real estate investments in short and long term. Ͱ Delivered real-time MIS reporting and KPIs, enabling leadership to make informed strategic decisions. Ͱ Collaborated with senior executives to evaluate project feasibility and portfolio optimization in line with market competitiveness.
Finance (Account Receivable) - Senior Specialist Ͱ Managed receivables and reconciliations, ensuring fiscal compliance and accurate reporting. Ͱ Supervised teams, improving efficiency in monthly and quarterly closings. Compensation Management - Senior Officer Ͱ Oversaw financial reviews for the Citywalk project, ensuring compliance and efficiency. Ͱ Conducted socio-economic studies on Al Wasl to shape compensation strategies. Ͱ Supported project delivery from feasibility to pre-launch. Ͱ Managed receivable/payable processes, strengthening governance. Ͱ Served on the Compensation Committee, contributing to policy decisions.
Procurement Specialist Officer Ͱ Oversaw procurement budgets and supplier negotiations, achieving cost-effective outcomes. Ͱ Expanded supplier network and introduced stronger contract controls, strengthening financial governance.
Education
A1.1 = 97/100 A1.2= 93/100 A1.3= 90/100
M-205 Risk Management M-206 Financial Management CPM - Certified Property Manager VAT & Real Estate Taxation Real Estate Broker Licensed Real Estate Economic Cycle Real Estate Service Charge Managment, Owner Associaltion, Facility Managment and Community Managment.
Dean’s List (2011), 2012), (2013), (2014) – University of Dubai
Certificate of Honor (2008) Higher Diploma, Certificate of Excellence (2008) – Higher Colleges of Technology